If you don't have a dream. Why is there no dream

Getting results, so the one who knows how to achieve them wins. Recently, the concept of a dream has been greatly depreciated, since it is generally accepted that dreams are useless, they say, a dreamer will never achieve anything, a dream will remain a dream. And dreaming becomes somehow shameful, but setting goals is commendable, don’t you agree? I believe that this attitude arises as a result of a misunderstanding of the essence of dreams and the essence of goals. You can’t just cross out one thing from your life without impoverishing it; it’s important to understand that a dream and a goal perform completely different functions, then you can easily find a balance between the two processes - dreaming and.

Why are dreams needed?

Remember some cherished dream from the past - how did you feel when you lived it? Immerse yourself in these pleasant sensations, and now return to the present moment and answer yourself - how do you feel about this dream Now? If it has come true, then you probably feel pride and pleasure. If the dream has lost relevance due to changed views and circumstances, then most likely you don’t care. And if the dream is still relevant, but has not come true, the feelings are probably close to disappointment, frustration, resentment, right?

With this paragraph, I tried to show you that a dream is directly related to a person’s feelings, it affects us at the deepest level (where it was born), excites and gives us energy. The function of a dream is to inspire, but everyone knows that when there is , everything comes easier, life itself brings pleasure. Do you notice the difference when you do something to fulfill your dreams and when you just do it because you “have to”? In the first case, everything works out by itself, you are on the rise and enjoying what is happening. This is the function of dreams - to give you the strength to realize your strongest desires.

Why are goals needed?

How is a goal different from a dream? The most frequently used expressions with these two concepts will help me demonstrate the difference - a dream is usually “fulfilled” (by itself), and a goal is “achieved” (by a person). And indeed, in a dream there is a moment of shifting responsibility for its fulfillment to other people (“someone came and gave me this”), higher powers (“a miracle happened”), etc. Target always the same achieved directly to those who put it, while help from other people or higher powers is not excluded, but responsibility for achieving the goal lies entirely with the person himself. If you are not ready to take on this responsibility, you may remain just a dreamer. A dream is inspiration, and a goal is one the moment when you decide to make your dream come true.

Another difference between a goal and a dream is in specifics and. A dream can be very broad, often vague. If you want to fulfill a dream, you need to turn it into a goal or several goals. The goal has specific deadlines, it is realistic and achievable. Then the goal is divided into tasks, and you get a plan to fulfill your dream. In order to fulfill your dream, make it concrete!

What to do if there is no dream

In childhood, adolescence and youth, everyone has dreams, but often they shrink under the pressure of reality and are forgotten. Maybe your old dreams have lost relevance, and you don’t have new ones? In fact, they are there, just hidden deep under the pressure of problems, disappointments and negative thoughts. I'll tell you several ways how to find out your dreams:

1. Imagine you received ten million dollars that are tax free - what would you spend it on? I’ll say right away that your debts and loans were automatically paid off, but you still have $10 million, what will you do with it?
2. Answer the question: what will you do if, starting from this moment, you no longer need to work to provide for yourself and your family? What do you want to do more than anything else, purely for your own pleasure?
3. If you found out that you only have six months to live, how would you spend them (assuming that you are absolutely healthy for these six months)?

The answers to these questions are your dreams, which can be converted into goals, broken down into tasks and fulfilled. Get started now!

Dreams can give you wings. With a dream you can achieve any grandiose goal. What to do if you don’t even know what to dream about? If you feel that the present does not suit you, and the question “what do you want?” Nothing good comes to mind?

1. Remember all your childhood dreams and highlight the 3 main ones. Remember what you dreamed about with enthusiasm as a child. List everything you wanted to buy, where to go, who to meet, what to do, where to go. Make a list. Select only three points - what you would still like to bring to life.
   Try these 15 simple ways from Barbara Sher's book "What to Dream" to find your passion and enthusiasm. They will make your heart sing, remember your dreams and start realizing them in life.
2. Answer the question “Who in this world would you like to spend the day with?” Describe why, with this person and how you would like to spend one day.
3. Remember what you liked when you were five, ten, fifteen years old - and so on? What did you like to do? Try to get to the core of the things you enjoyed doing. Why did these particular activities bring you pleasure?
4. Answer the question “Which famous person would you like to be for a day?” Describe why this person and how you would spend the day?
5. Think about what you hate doing? Your true talents only come out when you do what you want. This does not mean that you indulge your whims. A quick and guaranteed way to see what you love is to do everything you don't like.
6. Think about what animal would you like to become for a day? Why these animals? And how would your day go? Get to the heart of these activities - what are you missing in your real life?
7. If you had 10 lives at once, how would you manage them? Write down what you would do in each of these lives. The list might look like this: poet, movie star, musician, antique dealer, chef, photographer, journalist, etc. Think about how to combine all these activities? What can you do every day for twenty to thirty minutes? How to fit all your many talents into life?
8. Answer the question “What place and time in history would you like to visit?” Why this particular place and time? What attracts you to them?
9. Read autobiographies of people who did the same thing as you.
10. Read autobiographies of people who did something completely different from what you do.
11. Learn something new. What is good for you is to write poetry, or ride a horse, or collect ancient African masks, or become an expert in Dali's paintings. The area of ​​the brain that you use too much and often during normal everyday life will rest, and another one that you did not use before will begin to work. It is quite possible that, unexpectedly for yourself, you will discover your passion for some activity.
12. Imagine your perfect family. Imagine a family that understands you, supports you, and accepts all your endeavors. Allowing yourself to see what your ideal could be family life, you will understand what you are missing.
13. Do the “Perfect Day” exercise. Surely this exercise is familiar to you. Do it again, but this time pay attention to 2 important points. To the key scene: close your eyes and imagine the peak moment in your fantasy. What happens in the key scene in the movie about your ideal life? On vacation: How will you rest and relax in your ideal life? Reflect on the topic of rest for at least five minutes.
14. Just trust your instinct. Do whatever you want, as long as it’s interesting to you. Get rid of everything that seems boring to you! Like a flower turning to follow the sun, you will begin to grow in the direction of things that interest you.
15. Dream about the main events of your future. Take a piece of paper and divide it into four columns. Age: write down your age here, starting from your current age (20, 25, 30, 35, etc.) to 100 years. You can break these intervals into smaller ones. The main event: taking a course, starting your own company, having a second child, moving to another country - whatever you want to happen in the future - whatever seems important to you. What I Learned: The most important thing you will learn at every age. The most amazing thing I have seen: something that will amaze you to the core.

Look at your answers, keep them all before your eyes. The key to the secret of your desire is somewhere in them! Even if you think you wrote down stupid things, or impossible things, or activities that no longer excite you, you can build a future based on what you wrote.

You need to understand the essence of the things you like to do. And then you will find your cornerstone, the wonderful essence of what you are truly attracted to, what you want. All activities that are repeated in fantasies or continued from childhood, everything that you like to do and remains on the list after cuts definitely points to her.

Once you follow your dreams, you will awaken and become happier.

Based on materials from the book.

“...you’d better tell me why there are no dreams at all”
Comment from Facebook

At first, when you are little, you fantasize. Then your fantasies turn into dreams. If everything goes well, dreams become goals: you plan, set tasks, and gradually solve them. When faced with obstacles, you think about how to get around or overcome them. You move on. You can work on several tasks at the same time, which will ultimately lead to your life's goal.

Approximately three to five percent of the world's population lives this way. So don’t be too upset that you don’t have a dream. True, it’s somehow disgusting to realize that you are an average, ordinary person...

If this fact doesn’t bother you and you don’t intend to conquer the top of the world, live and don’t worry. Enjoy what you have. It is possible that your dream has already come true. Improve your present. Rejoice at the opportunity to comfortably enter the future. And know that about 78 percent of people live this way. They are happy, sad, swear, fight for justice, get sick, go to the sea every summer, go to the country every weekend... They invest their experience in their children, and the children, modernizing according to the times, pass it on to their grandchildren... Sometimes they feel unhappy, sometimes happiness overwhelms them ... Normal human life.

But if you increasingly think that you live without dreams and ambitions, then this is the place for you.

There are dreams. Only you don't see them. You hid your aspirations somewhere far and deep. For what? It's not always the same. So that they don’t get on your nerves with their impracticability. So as not to feel like the last loser because you can’t achieve what you want. And some people stopped dreaming because of fear. Most often, this goes back to childhood, when you told your closest people about your dreams, and they laughed at you or scolded you - it’s not your honor to think about that. Or have you already tried to implement them, but every time you failed and got burned. Or you buried them alive because you didn't believe it was possible.

It happens the other way around. When you have your own wish fulfiller since childhood. Just think about it, and then bam - here it is, a dream on a plate. You realize that anything can be achieved if you snap your fingers. So why dream? If in such a situation you suddenly wonder why you don’t dream about it, then all is not lost, and the patient will live.

If you don’t have a dream, but really want it, then you need to invent one!

First, remember what you fantasized about as a child, when you were still pure and spontaneous, and not poisoned by the vicissitudes of adult life.

What did you like to do most? What games did you play? What did you draw? What books have you read? What was it that captivated you? If you're having a hard time, find someone who can help refresh your memories.

Write down everything you remember.

Rank your dreams.

Feel every point.

Listen to yourself.

How do you feel?

I'm sure your deepest dream may bring tears to your eyes.

Take action. Sign up for driving courses, dancing, a fitness club, swimming, find a drawing studio...

Start posting your photos on Instagram. Find out where there are cooking classes. Read educational and inspiring books. There is an opportunity - go to another country, see the world. It is possible that far from your native shores you will learn a lot about yourself. Travel around your country - that helps too. Anything! Everything that fills you with energy and interest in life.

Set yourself easy tasks at first, gradually making them more difficult. Achieving your goals will inspire you and lead you forward towards your dreams.

But if even after such titanic work nothing happened, do not be upset and do not look for the truth in wine. It happens that you need a period of aimless life in order to relax, enjoy life itself, rethink it, be glad that you are alive, healthy, with memory, and all you need is a dream.

We launched the “Coaching for Managers” project, the purpose of which was to help managers who are experiencing a professional and personal crisis, who want to understand the accumulated problems and open up new horizons for growth.

Everyone knows where good intentions lead. So our desire to describe and film the coaching process led us... to a dead end. At the beginning of the project, we selected two participants just in case. But even before the coaching began, the company of one of them underwent a reorganization, and his position as executive director was reduced. We started working quite fruitfully with the other participant. However, as things progressed, requests began to come in that this should not be indicated in the report, that it would be advisable to retouch it, etc. In general, this is confidential, not for the press, we play here, we wrap fish here... So we are convinced that coaching and publicity are still incompatible things.

Therefore, we bring to your attention a description of coaching with SIMPLE Alexey. How did he initially perceive his situation?

“We are a family and friendly business. We have been selling food products wholesale and retail for many years - we have a network of small stores. We are not poor. Everyone is happy, life in the company goes smoothly - the average joys of an average life, an average business... But we have stopped in our development! Lately I’ve been feeling like I’m sitting in a tight, old suit that I’ve outgrown long ago. In general, I feel that I am capable of more. At one time I tried to write a book - it turned out to be rather tedious moralizing. Have you even thought about running for deputy? Although now it’s probably boring in our Duma...

I really want to change something in my life, in my business, in myself. But I don’t know how to do this and what, exactly, should be changed? Just like in that fairy tale - go there, I don’t know where...

I usually have a special, pleasant feeling when I buy a new suit. You feel like a different person - a cheerful, energetic optimist. But what kind of costume should you choose for yourself and for others, so that everyone has a desire to change... Often there is a desire to be alone with myself, I feel uncomfortable next to those who surround me now. Maybe fire half of the employees and hire those whose eyes, as they say, sparkle... But the company employs an ex-wife, father-in-law, brother, old friends, people with whom I already owe a lot... And I’m not sure what it is - will change, and it’s not clear what exactly needs to be changed? After all, in general, there are no special problems. And there is no complete confidence that he himself is ready for changes...”

Often my clients do not realize their true, primary goals and objectives. I had a client who believed that his main goal in life was to make a million dollars, but in reality he just needed security and the approval of others.

There was a client who wanted to have a successful career, but at the core of this was the desire to drown out the pain associated with a recent divorce and the loss of a loved one.

Therefore, it was important for me that Alexey clearly formulate the purpose of our work and his long-term goal. He had no goal that would saturate him with energy and give meaning to his life, his destiny. After all, as the classic said, no wind will be fair if you don’t know where to sail. Alexey was experiencing a classic midlife crisis, and he needed to find a new self, understand and accept the need and consequences of his internal changes, and define new values ​​and interests.

“...I discovered that for a long time I no longer had a dream that would capture me and bring joy to my life. I had no real friends, no loved one - my ex-wife and I had been strangers for a long time, we lived separately. My son, thanks to his mother’s training, showed interest in me only when he needed money. This consumer attitude offends me and, by and large, I don’t understand why, for whom I earn money, I’m not interested in living...”

We have determined the energy of his path and the current situation - what is the degree of opposition to him from the environment, circumstances, what factors are favorable. (All this is reflected in the energy map that I usually draw up for clients: it is built on the basis of a personal scenario-energy code, which calculates energy costs at various stages and takes into account resource and non-resource zones - people and situations that can strengthen or weaken our energy .) At the same time, I made sure that Alexey’s goals were in tune with his spiritual mood and harmoniously integrated into the surrounding reality, if possible, without encountering resistance or rejection. After all, we needed to use energy rationally and distribute it correctly.

Sometimes I served as a confidant, reducing pressure on Alexey from relatives and friends (in the process of changing his relationship with them and reorganizing the business), reducing the level of confrontation in communication. One of the tasks was to find a common language with my student son. Alexey did not consider him a member of his team in life. And unblocking their relationship turned out to be the most difficult thing for us. I found out that Alexey cannot forgive his son for “betrayal” when he chose his mother during the divorce trial, despite his father’s requests to live with him.

Alexey described the stages of our work with the following metaphors:

“...And then I realized that I could live for the sake of an idea - I had many significant ideas, even in my “pre-business” life. And one of them suddenly surfaced by itself. This made me very happy. I have gained an interest in life..."

“...I felt like I was crawling out of a swamp. At first I discovered a whole group of sucking leeches, and on the shore there were mosquitoes, and the croaking of the frogs was very annoying...”

“...When I washed and dried, I began to select the very suits in which me and my team would feel cozy and comfortable. And, as in the song: the main thing is that the suit fits and that my appearance evokes not only respect and interest in me, but also the desire of others to win my respect and my interest...”

At the “trying on” stage, Alexey became convinced that his “costumes” and those of the team should still be different. He psychologically began to detach himself from the team under the slogan: “What is allowed to Jupiter is not allowed to the bulls!” But we also passed the stages of “intolerance” and then “delusions of grandeur” quite quickly and without any particular complications... Thus, receiving the reaction of the perceiving environment, I “translated” it to Alexey in the form of advice, images and adjusted his strategies.

We did a transactional analysis of Alexey’s unsuccessful managerial experience, when he had to overcome conservative negativism and employee resistance towards himself (as well as towards everything new, which not only changes the usual, but also threatens unpredictable changes). A typical mistake in these cases was the situation when he either “pushed through” his decisions (evil Parent), or began to generate positive, and sometimes even ingratiating, characteristics of his own for others, risking moving to the position of a weak or naive Child. In this case, subordinates began to perceive themselves as an Adult, displacing “our” leader from the niche of Strength and Confidence.

The winning position in such office games is the one who takes on the role of an Adult or a wise Parent, automatically placing the opponent in the position of a Child who can be rewarded for good behavior and punished for bad behavior. The child is forced to make excuses, fuss and feel his dependence and weakness. But the Group Child does not need a despot Parent or another single Child with “pretensions”.

When using methods of influencing group consciousness, you need to find an ally in the person of the Parent, sitting in each of us, with whom you can agree by entering into his system of moral and ethical criteria: right-wrong, possible-impossible, good-bad. Thus, the pressure is transferred inside the system: the Child comes under the control of the Parent, and the Adult will justify and systematically correct the process of “correct” actions...

After identifying the range of personal and managerial tasks, psychocorrection of inappropriate reactions and forms of behavior was carried out to normalize them. When we worked through the reasons for Alexey’s resentment towards his son, he realized that he himself had provoked the coldness in their relationship. Because at that time he was having a whirlwind romance, because of which the family broke up, and the son’s choice in favor of his mother was caused by the desire to protect her, and also by resentment towards the “traitor” father and a secret desire to save the family, to return him to them with mom. A frank and difficult conversation took place between them: the father shared with his son his thoughts, feelings about their relationship, his plans and asked for his help... After this, the son gradually became an energy resource for Alexey, and soon Alexey entrusted him with leading one of the directions in his business...

At the same time, Alexey learned the basic techniques of self-relaxation and stress resistance. In accordance with the selected status-role tasks, his new image was formed. Moreover, the work was carried out not only on the appearance (that same suit, hairstyle, etc.), but also on the style and demeanor.

I had a client with a choleric temperament, impetuous and rather irritable, but trying to appear imposing and stern. It was this image that corresponded in his mind to the image of a real businessman and should have evoked respect and respect from others. However, those around them reacted to this either with hidden ridicule or conflicts. So, irritability was a consequence of the internal contradiction between his natural state and the limitations that he set for himself. After the appropriate correction, he returned to his real self. And now everyone feels comfortable with him, he is the instigator and inspirer, both in business and with loved ones.

In addition, a concept and strategy for Alexey’s interaction with the business environment (employees, partners, clients) was developed. The main task was to strengthen and position Alexey’s charisma. After all, as you know, a team is usually inspired “to great deeds” not by corporate values ​​and mission, which usually differ little in different companies - people follow the leader. And if the project does not have a charismatic, charming, attractive and attractive person (not only in an indirect, but also in a figurative sense), then such a group is doomed to failure.

Alexey’s behavior and appearance should have confirmed the attitude: “Trust me! I know what I do! You will feel better with me! That’s why I’m confident and open!”

Since it turned out that Alexey was really “crowded” in the business he was running, alternatives were discussed: either prepare for the transition of himself and his business to another level, or try himself as a social and political figure. As a result, we combined his business opportunities with the promotion of some social projects. Alexey’s humanities education has finally become in demand...

• creating a concept for personal promotion (creating an energy map, structuring goals and ways to achieve them, identifying the target audience, archetypes, elaborating personal history and main messages);
• adaptation to the client (mental, acting and situational transformation with parallel study of psychological problems);
• testing (checking the degree of adaptability of prepared I/WE messages - messages);
• improvement taking into account the identified “weak points” or areas of growth of the client;
• consolidation (creation and strengthening of an installation that encodes the desired scenario with sufficient energy).

In working with Alexey, one of the important tasks was solved - creating a leader's mentality. And this is precisely the main difference, in my opinion, between the tasks of a practical psychologist and a coach-image maker. The category of clients of an image maker or brand coach are, as a rule, people seeking public activity. Otherwise, why would they construct their image, a system of signs and signals designed to influence others? Different people come to see a psychologist. Moreover, many of them strive to solve psychological problems to achieve personal integrity. In this case, the task is often to accept oneself, work through complexes and radically intervene in their mentality, constructing new characteristics will most likely be unacceptable for them and may even cause protest.

And the client and I often determine his opinion about his own significance and importance, and try to make his self-esteem adequate...

In order to judge the real importance of a person, one must assume that he died, and imagine what emptiness he would leave behind: not many would survive such a test. (P. Buast).

We change the phrase “psychological problems” to “removing blocks” and “leader’s tasks”, which must be solved by transforming them into an additional internal resource that stimulates and motivates for active social activities. At the same time, it is very important that a person’s image corresponds to his archetype, which means that the next step is the archetypal adaptation of the image.

For Alexey, we replaced the Nice Guy and Caring archetypes with the Seeker, Creator archetypes. And this strengthened his Ruler archetype, which had previously been in third place in Alexey’s role priorities.

How does archetypal image adaptation occur? And, in general, what are archetypes?

“Archetype (from the Greek arche - beginning and typos - image) is the category of prototype. In this capacity, the archetype has become an important concept in Christian aesthetics, since, according to Clement of Alexandria(III century AD), the universal prototype is God. And subsequently the archetype was invariably thought of as belonging to the sacred sphere. Imitations of the prototype are images - icons, which can be externally similar to the archetype or, conversely, opposite to it in their qualities. The idea of ​​the absolute incomprehensibility of the archetype - “incomparable similarities” - was developed in the 5th century. Pseudo-Dionysius the Areopagite. In relation to the practice of icon painting, the prototype is considered to be the object of the image - a sacred event or person, and the icon itself should serve as a means of “raising the mind to the prototype.” An archetype can also be an image of a circle with geometric figures inscribed in it - crosses, rhombuses, squares, which form the basis of universal symbolism.

According to the theory of a Swiss psychologist Carl Gustav Jung“, the deepest levels of the human subconscious contain inherited images of the “collective unconscious,” or archetypes - the most ancient universal ideas and symbols, which for all cultures have become the basis of myths, folk and traditional art.”

I will add that archetypes are also carriers of emotions and energy charge. Thus, the Hero delights us, the Jester amuses us, the Nice Guy touches us. And therefore, when we recognize someone as a bearer of one or another archetype, an energetic resonance occurs, this revives similar emotions in our memory or anticipates them.

By the way, each egregor has its own set of archetypes. So, in the Family egregor these are children's archetypes: Simpleton, Nice Guy, Seeker, often a Jester, causing tenderness and kind smiles, or a Rebel trying to prove that he is a full member of the family - as well as parental archetypes: Caring, Hero, Sage, Ruler .

We will return to this topic later, but for now let’s talk a little about image construction.

In my practice, the processes of psychocorrection and image formation are practically inseparable and interdependent. But if psychocorrection is based on scientific and practical psychological methods, then the construction of the image is largely influenced by cultural, humanistic and aesthetic patterns. The success of an image in brand positioning will depend on how well it matches the expected social archetype.

Thus, the image of a show business star (who is designed to entertain) originates from square entertainers and buffoons with their bright, catchy paraphernalia, kitsch, shockingness, and eccentricity. The image of a politician is based on the leadership archetype, where the hero resists evil, protecting others from disasters and enemies. On the one hand, the hero has such qualities as masculinity, fearlessness, determination, mercilessness towards enemies, on the other hand, he is kind, fair, wise and sensitive towards friends and the group that recognizes him as a leader.

Depending on the client's goals, the consultant determines the appropriate archetype for him. For example, the archetype of the Hero, the Savior, the Caring, or, in the case of opposition to the system, the Rebel. All actions of the “archetypal” leader should be assessed as successful and victorious.

And of course, demonstrating leadership skills will be a prerequisite. Force. Right. Confidence. Innovation. Hope.

Let's say a client plans to participate in an election campaign. Naturally, his archetype must have a leadership set. But there are some nuances here too. Thus, a deputy who will be involved in legislative activities does not necessarily have to have aggressively dominant qualities. There are examples when artists, scientists, journalists, teachers, doctors who had democratic-liberal images became deputies.

But if we are talking about the election of the head of a local administrative body, then the requirements are different. What is needed here are the qualities of a manager: integrity, rigidity, economic competence, etc.

It should be noted that a VIP (or a candidate for VIP) is a person who wants to improve his social conditions by conquering new heights and expanding his horizons. He is often motivated to realize his intentions, to prove something to someone (and, first of all, to himself), to assert himself. This can be formalized in a significant position, popularity, recognition, influence, increased fees, etc. To do this, the candidate must position the following:

• that he is objectively better than others;
• may bring more benefits than others;
• knows the problems of those with whom he communicates, expresses or represents their interests;
• has a certain gift (unique abilities, knowledge, charisma);
• is a kind of chosen one of higher powers (in some cases of the specificity of consumers or the electorate, if we are talking about a political project, it is advisable to demonstrate confirmation of this - a sign from above).

He must show everyone that he has an abundance of vitality and ideas.

He needs the right story, a convincing biography: as a child he was inquisitive, but not an “egghead” - they don’t really like them - one of his “insiders”, fair, loves knowledge. The following is required of him: skillfully demonstrate his competence, always look decisive, express sympathy and understanding in a timely manner, have an attractive and friendly appearance.

If this is a politician who focuses on the opposition electorate, he must demonstrate non-membership of the elite or “insight” followed by rejection, the ability to criticize, destroy, change.

If a candidate represents power, he demonstrates protective and often conservative tendencies.

Although now a representative of the government in the guise of a reformer fighting negligent local officials is well perceived. And then the justice and wisdom of the Center is contrasted with the corruption, stupidity and ossification of “individual” (but for some reason numerous) representatives of the regions (good king - evil boyars)...

His speech should be emotional and sincere. It is desirable that his image has a historical or associative connection with already recognized brands - great personalities from the corresponding field (reliance on archetypes!), as if he is, to some extent, their current embodiment and continuation. He must have a charming and inviting smile (in some cases, stingy, but sincere) and inescapable cheerfulness, indicating a high level of positive energy. After all, he should instill POSITIVITY and OPTIMISM in those around him.

There are times when a person goes to power, sincerely wanting to do good, but on the way he encounters so much evil with which he has to fight that he eventually forgets why he originally needed power. However, no image, even the most skillful one, can have an effective impact if it is created without taking into account the characteristics of a person’s personality. An unadapted image can become a dissonant irritant both for the carrier itself and for those for whose perception it is intended. There is an opinion that it is the image that is perceived, and not the person, since only his close circle communicates with the person. Indeed, an artificially constructed virtual image allows you to create an ideal image of a person and can work effectively, but only with large groups. However, the smaller the group, and, accordingly, the closer and more intense the communication, the greater the role the personal factor plays. Indeed, in this case, the MSE is forced to communicate with the objects of influence directly and will be perceived at several levels, through various channels. Incongruity and falsehood become obvious in this case.

When constructing and adapting an image, one should also take into account the psychological characteristics of the person’s type. Depending on whether he is an extrovert or an introvert, as well as on the situational or social context, either a strategy of openness or, conversely, closedness should prevail in his image policy. For example, introverts may have problems with public speaking skills when communicating directly with large groups, and extroverts may have difficulty communicating with confidence and being mysteriously suggestive.

Thus, the task of positioning a client in brand coaching is not only the creation, but also the combination of images: real, ideal and required.

Taking good advice sometimes requires as much intelligence as giving good advice to yourself. (F. La Rochefoucauld)

I will briefly outline the directions of his / my / our activities. This is help and support in harmonizing relationships with yourself, your Self and the world, which can be expressed, for example, in eliminating conflicts in the family, obtaining a higher position in the company, promoting your own project, election race, developing and implementing a personal development plan and etc.

This format, in addition to standard sessions and telephone training, may include the participation of a consultant in negotiation processes, conducting 1-2-day workshops, trainings, facilitating important meetings and client meetings with subsequent analysis, and so on. After working through the main problem or solving a problem, the client receives skills independent work with post-problem situations, while having constant communication with a consultant who adjusts the client’s actions in accordance with the energy map. If new serious problem situations arise, a new session is held. Thus, the outcome of each session is a plan of specific actions with clearly defined deadlines.

So has Alexey managed to achieve his goals or is he still searching?

He is still searching, on the way, mastering the next life meters! True, now he is already one of the hundred most influential people in Russia... But! At his request, I omitted and changed specific details of his story... Confidentiality, you know... And this is his right, because the client is always right!

If we talk about the results of consulting, then, according to the majority of clients, with the help of a brand coach they were able to solve the following problems:

• harmonize your own energy;
• determine goals and first steps to achieve them;
• raise the “bar” of your own capabilities;
• increase independence;
• learn to get more satisfaction from your activities;
• learn to find new ways of effective cooperation;
• increase personal responsibility and self-esteem;
• satisfy your ambition and ambition;
• coordinate individual goals with the goals of the project and organization;
• discover new abilities and opportunities, develop creativity;
• realize the importance of creating and positioning your own and corporate reputation;
• create charisma and successfully promote a personal brand (as a result of our joint efforts).

In conclusion, I will add that in parallel with the main process, the consultant carefully monitors that achieving the set goal in one area of ​​life does not occur at the expense of other areas. So that changes bring harmony, love, joy into the client’s life. So that there is a reasonable balance between career, family, friends, spiritual growth.

Although, to be honest, often VIP status is still not harmony and balance, but, on the contrary, dissonance and imbalance. But this is precisely what provides the internal energy and dynamics of actions that lead to VIP goals. However, I have clients who have already reached certain social heights. Now they are returning to themselves, to their mental origins, gaining internal integrity and understanding of the highest meaning...

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