Why did I get involved with the sale of wallpaper. Wallpaper can not only cover the walls, but also bring good income.

Wire section calculation

Each product on the shelf in the store should be in its place and be noticeable. Marketers have long identified the relationship between the display of goods and the growth in demand for them.

For the wallpaper range, there are rules and features of merchandising. Using them, you will be able to correctly position the product on the shelves, which will present it in the most favorable light, increase the convenience of choice for visitors and increase store sales.

Merchandising can be defined as a way of non-verbal marketing communication with the consumer, influencing the desire to buy and making an appropriate decision.

There are many tools to achieve these goals. This is the situation in the trading floor, and lighting, and color scheme. But one of the main ways to communicate with the buyer and influence him is the display of goods (facing).

The rules of calculation are inextricably linked with the psychological perception of a person. Based on this, 7 laws were identified, some of which can be applied to the wallpaper business:

The law of concentration. The assortment should be arranged according to a certain pattern, and not randomly.

The law of unity. Products from the same category or group must be in the same place.

The buyer must be able to move freely around the hall. The product must be positioned in such a way that it can be viewed and touched without fear of damaging or dropping something.

This is interesting

According to research, 68% of customers start walking around the store counterclockwise, that is, from right to left. Therefore, you need to consider the placement of racks and goods according to this route.

Merchandisers talk about the existence of a "golden triangle" - a section of the trading floor between the entrance, the cashier and the best-selling product. So if you want to sell the assortment you are interested in, place it inside this triangle.


Wallpaper layout

The qualitative representation of wallpaper in the store depends on several components:

  • sales floor layout;
  • lighting;
  • retail store equipment;
  • arrangement of rolls on racks;
  • use of auxiliary tools.

Let's consider each item in more detail.

Shopping room

For the sale of wallpaper, sales areas of the correct shape, preferably rectangular, are ideal. Ceilings must be high to hang lighting: the minimum distance from the bottom of the fixtures to the floor is 2.6 meters.

If the floor plan of the store includes ledges and pockets, then they can be used for zoning. These zones contain those groups of goods to which you need to draw attention.

Lighting

Lighting the interiors of a wallpaper store is very important for a profitable display of goods. Lighting devices can be of several types:

  • for high ceilings (2.8-3 m) pendant lights are suitable,
  • rails with accent lamps are versatile and look good.

The right light allows you to demonstrate all the external advantages of the canvas: drawing, relief and effects. But be sure to keep in mind that the lighting in the store is different from home, and warn customers about this.

Equipment

Racks and stores make it possible not only to show the range of wallpapers in the store, but also to store the product balance. As a rule, rolls are fixed horizontally on the stands, but in self-service stores it is more convenient to use a vertical arrangement.

Rolls with a width of 0.53 m and 1.06 m are laid out on different types of exhibition stands. High equipment complicates the demonstration of goods that are located at the top. In such cases, wallpaper stickers and catalogs are useful.

It is useful to organize a special corner for the buyer with comfortable chairs and cabinets for catalogs, where the client can relax, consult with the manager and study samples of the collections.

Arrangement of rolls on racks

Horizontal display on commercial equipment allows you to perceive the wallpaper pattern as close to reality as possible. In this case, the distance between the rolls must be observed:

  • paper - at least 5 cm,
  • hot stamping - at least 10 cm,
  • foamed vinyl - at least 20 cm.

Wallpapers must be grouped either by manufacturer or by type. To decide which criterion to take as a basis, decide on the goal:

  • if you form an assortment based on the needs of the buyer, then combine the goods by type;
  • if you want to emphasize the elitism of your assortment, then by brands.

Within each group, distribute the goods by price - from the highest to the lowest, taking into account the movement of the main flow of buyers.

Using auxiliary tools

Navigation on the shelves will help customers navigate the assortment. The shelves indicate either the manufacturer or the type of wallpaper. It is not worth sharing the wallpaper for its intended purpose, since this criterion is subjective.

In order not to damage the roll, the price tags are attached to the price tag, and not to the product. A strip tape is placed on the racks, on which related products are hung: stickers, napkins, brushes or rollers.

Advice

Shelftalkers

About 15% of consumers love new products and want to try them first. Therefore, the inscriptions "New" or "New price" attract the attention of customers and become a way to increase the turnover of the store. The inscriptions “Hit” and “Promotion” work similarly, increasing sales by 20-30%.

However, avoid an overabundance of shelftalkers and stickers - the buyer will quickly get tired of them and stop noticing.



REGIONPROJECT will support you in opening a store and organizing wallpaper display

We provide partners with equipment, wallpaper and photo wallpaper for the trading floor and collection catalogs.

Learn more from our manager.

Everyone, sooner or later, begins to think about starting their own business. For some, this is achieved, for others, the dream remains unfulfilled. The wallpaper business can be yours if you really want it.

You can trade wallpaper in a specialized store, in a department of a large hypermarket, by installing your own samples, or through an Internet site. But all these niches are already occupied by large companies, and it is very difficult to make your way in the wallpaper business.

How to Profit from a Wallpaper Store

But do not despair, as in any other area of ​​​​trading, this category has its positive aspects. This option is suitable for those who can draw beautifully. As you know, there are companies that make wallpaper to order according to a pre-provided project.

Take this into service, get a website and take orders for design drawings for wallpaper. The customer will have to verbally describe to you a picture of his future wallpaper, and you will have to make a project based on this description.

If he likes the work, he will have to pay you for it. But in order to avoid cheating when paying, you should hire a good programmer who will work with your site and do everything properly. Believe me, there will be many who want to order work from you.

Ready business - guaranteed customers

It is real to immediately join the business and start receiving income from the very first days of your management. Investing in a working company will give your idea an easy start. Such a store has a rented place, a certain group of regular customers and those who have not bought anything yet, but know where to go for good wallpapers.

The best advice for salespeople - in a free book:

Every day we receive dozens of calls and receive many letters regarding how to increase sales in the store, how to attract customers, what phrases the seller should start communication with, how to work with customer objections, and many, many other questions, answers to which we give on our sales trainings. And for those who do not have the opportunity to order such a training in their store, or for those who want to become the No. 1 seller in their field, this book will be a real gift and a guide to action!

Finally, all the best tips for salespeople and sales consultants in one book! These tips will benefit both the novice salesperson and the job! No matter what kind of store you have - be it a clothing store or a shoe store, a car dealership or an auto parts store, a jewelry store or a fabric store, a sports store or a fishing tackle store. All of them are united by the process of working with customers. And in our book "111 tips for salespeople. How to become a better salesperson?" You will find all the answers to your questions.

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11 tips for sellers on how …………………………….……3

11 tips for salespeople on self-tuning and sales motivation……….………….……7

11 tips for sellers to study their product……………………………….……...13

11 Tips for Sellers on First Impressions and Appearance……………..………....19

11 Tips for Selling First Words……………………………………………..…...….29

11 Tips for Sellers on Identifying and Forming Buyer Needs.....................48

11 tips for sellers on how to attract customers to the store……………...…….61

11 tips for sellers - how to sell to different types of buyers……………..…....73

11 tips for salespeople on how to present a product…………………….……...88

11 Tips for Salespeople on How to Deal with Objections………………………... 102

11 tips for sellers on how to increase the amount of the check……………………………….……...111

Applications………...……………………………………………………………………........121

The mission of this book- bring good, positive and good mood to customers, thanks to an increase in the number of friendly and professionally trained retailers.

This book is written to:

  • Make salespeople happier and more satisfied with their work
  • Raise the prestige of the seller
  • Teach sellers to earn a lot and with pleasure
  • Increase the number of satisfied customers :-)

Best regards, www.website team

11 tips for salespeople on how to learn how to sell

1.

Until you have specific goals, your actions are chaotic, you can be constantly busy, but not achieve any significant results. Why do you want to learn how to sell? What happens when you learn? How much money do you want to earn? Where will you spend them? What will you do to develop further? Answer the questions and set yourself goals for which you would like to get up every morning!

2. Imagine the future.

Imagine yourself in a year, you know how to sell well and earn several times more than now. Imagine what you would like to achieve in a year, what to buy, where to go, where to live. Imagine all this in such a way that you want to achieve it. Do you really need it? Why are you going to learn how to sell? It's worth it! Then go ahead!

Think about what you do best when interacting with people. What is the most difficult for you. Every day choose one of your strengths and one of your weaknesses and set yourself such tasks to make them stronger and stronger. Strengthen what is given and tighten weaknesses.

4. Study your product and your competitors' products.

Find out everything about your product, ask customers what they especially like, why they buy. What were they compared to when choosing? You will soon become an expert and will be consulted.

5. Watch other sellers.

Notice what you like about the behavior of other sellers and try to do the same. The most interesting finds include your vendor arsenal. Look at other people's mistakes. Think about how you could serve the customer differently.

6. Ask buyers for advice.

Never argue with a buyer. It is better to find out why he thinks so, that he will advise how he thinks it is better in this or that situation. If the Buyer decides not to buy, ask if they can give you advice for the future as a seller.

7. Find a mentor.

8. Read 2 sales books per month.

Yes. Two books per month. You already know everything, there is nothing new in them. Sales books are for beginners. It is because you think so that you now have such results. Look for diamonds, don't reinvent the wheel.

9. Analyze your work.

At the end of each day, ask yourself what you did best and worst in sales for the whole day. Analyze your work and draw conclusions. There are no conclusions - there is no development.

10. Work for the future.

Do your job 10% better than expected. And in a year you will receive 50% more than expected. To receive, you must first invest.

11. Be persistent, confident and patient.

Try to help the person as much as possible, at the moment of communication with the buyer, this is the most important person in the world for you. Listen, clarify, demonstrate confidence and desire to help. Take as much time as you need. It may seem to you that this customer will never buy, but if you analyze 100 of your customers, you will see that they made the largest purchases thanks to your attention, and you could not always imagine that they will buy so many from you.

1. Set yourself up for success.

In the East they say: “If you are in a bad mood today, you have no right to open your shop!”. One day of work by a negative salesperson can be worth a week of successful sales. When you cross the threshold of the store, discard everything that bothered you. Remember how the anticipation of something joyful and pleasant is felt!

2. Smile.

“How can I not smile at customers? After all, they carry my salary to the store!”

A smile has a wonderful property. If you smile sincerely - the smile will definitely come back to you! Think about what kind of faces you like to see. Look around. Those faces that you see now are a reflection of your face. J

3. Use positive affirmations.

In order to tune in to positive interaction with customers, it is important for the seller to reconfigure himself for success, for friendly communication, turn on optimism and charm, and also mentally say to himself the following phrases (affirmations): “Today is my day!”, “Today my every approach to the buyer will bring results", "Today people will behave with me, friendly, positive, and open!", "What I do is necessary for other people!".

5. Cheer up colleagues.

Give someone a compliment. Tell a positive story. Find someone who is in a good mood and enjoy something together. Do something nice for someone else, something that he does not expect from you. Don't be so serious! Sales is a game! And you will lose it before you start, as soon as you allow the outside world to deprive you of your cheerfulness!

6. Share only positive news.

Discussing negative news, as well as gossip, scandals and showdowns deprives you of energy. Enjoy keeping positive topics of conversation. Move away from negative topics, shut up, or show that you are not in the mood to discuss it. You don't want to be gossiped about? Then do not discuss other people behind their backs, no matter how pleasant it is sometimes!

7. Imagine that today is a magical day.

Yes exactly! Today every third customer will make a purchase from you! Or maybe every other one. And imagine that this is every first! Or imagine that today a customer will definitely come and buy the floor of your store from you. All you need to do is to be as interested and positive as possible with everyone, so as not to miss and scare her away!

8. Live in anticipation of a miracle!

Life is a series of pleasant and unpleasant surprises! She has so much more in store for you! The truth of life is that it cannot throw you only negativity! If the day doesn't work out - wait! Wait with clenched teeth! Be attentive, open and… curious! Try to guess what the nearest pleasant event is waiting for you!

9. Find 7 reasons to be happy

Answer yourself one simple question: “What is good about today?”.

(For example: Today is a sunny day! I had delicious coffee in the morning. A child smiled at me in the street, and he looked like an angel! I managed to arrive at work a little early! Tomorrow I'm going to the theater! My health is fine! Everything is fine with me J ) Answer it every day! Only in this way you will learn to see the positive, and will be able to maintain a high level of motivation and energy, even in the harsh Russian climate and amid the huge wave of negativity that the media pours on us to deprive us of the energy of success!

10. Find a way to make the customer smile.

In one movie, an experienced salesman taught a novice - “Make them smile! And they will even trust you with their children for the weekend! Buyers are tired of formal and intrusive sellers. Don't be a talking doll, be a lively and friendly person!

11. Set yourself a motivational goal for the day.

Many sellers are waiting for some mythical bright future! And you try to make a feat today! Sell ​​something especially expensive or complex! Set a goal to sell as many accessories or related products as possible today. Try to sell the best you have!


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1. Make a list of the products that you think sell best in your store.

Good knowledge of your assortment is an important step to successful sales. The sooner you start to understand the most popular products, the faster you will earn decent money. The golden principle of Pareto says "20% of the products give 80% of the store's profit." Explore these products as soon as possible, and you will learn the rest of the range and rare items over time.

2. Find out everything you can about these products from your manager and colleagues.

Use the knowledge and experience of your colleagues and managers. Be an attentive listener and a diligent student. People love to share their experiences with those who care! In the future, when learning something new about the product, do not forget to share with them - after all, you are one team!

3. Visit manufacturers websites and read product descriptions

Sellers are often asked about what brand it is, in which country it is produced, what this or that company is known for. In order not to blush in front of the buyer - study every day 1 brand presented in your store. Ask your questions on the manufacturer's website! Call the hotline and consult!

4. Use the goods of your store as a buyer.

Selling something you have no idea about is possible, but difficult. To reduce this risk and avoid embarrassing situations with customers, find an opportunity to purchase something in your store. Find out what discounts are available for store employees. Buy something cheaper with a special promotion for your friends.

“But what if I sell diamonds in a jewelry store?”

- Become a top seller, start earning more and buy a diamond gift for your loved one! J

5. Find out when the next training is planned in your store and sign up for it!

Training in the store should be regular. It's an axiom! This is the law of successful trading. There are two types of in-store training: product training and sales training. If your store does not have this - ask yourself why? Talk to colleagues and management. Product training is best done at the manufacturer and supplier. They are just as interested in selling their products as you are. Sales training is best done with us - ! Contact us for sales training for salespeople in your store!

6. Read online reviews of your products and competitors

The time of uninformed buyers has passed, now they not only understand the goods they need better than many sellers, but also actively share this information with each other. To be truly helpful to buyers, you must read their reviews regularly and be aware of where and what they are discussing. If you don’t know where to start, read the reviews on Yandex.Market or on any thematic forum that is easy to find through a search.

7. Regularly go to the stores of competitors and under the guise of a potential buyer

Yes! Yes! YES! Control purchases and competitive analysis - our everything! If your store sells computers, then get together for 5 minutes with the whole department, call competitors' stores, and ask them the most tricky questions that you hear from customers. In a civilized market, competitors learn from each other, help each other grow, and sometimes even become partners! If you do not periodically act as a potential buyer, you will never be able to learn how to sell 100%! This is really important!

8. Always ask customers who they are comparing your product to.

When a reasonable buyer is looking for something, and even more so when it is important for him to find the best, he becomes a real expert on this product and will not rest until he knows all its pros, cons and differences between analogues.

You only need to learn how to get this information from him. Ask the buyer or customer what he / she compares with? What products have they already looked at? Do they plan to buy today or will they go to another place to look? Can you find out where they want to go and explain to them why they should buy from you? :-) No? Write to us - we will advise!

9. Read specialized literature and become an expert in your field.

Imagine that you decide to read 1 article about your product per day. How many articles do you read in a week? And in a month? And in six months? We recommend reading 2 articles a day! And if you don't have internet at work, read product catalogs, all brochures, any information you can find! And at home, still look at the Internet! Remember, you are the future expert and one of the best in your field!

10. Agree with colleagues to increase the level of knowledge of the store assortment together

Learning something alone is long and boring. Negotiate with the most motivated and success-minded colleagues, distribute goods among themselves, look for information on what you have chosen, and share with each other! It happens that a person has worked, for example, in a household appliances store for 3-5 years, considers himself smarter than many buyers, and at the same time does not know basic things. This only says that the ambitions of such a seller are below the plinth, laziness is progressing in him, and neither his life nor his income will ever change for the better. Don't be like that! Become an expert! Do what others don't want to, and soon you'll be living in a way that others can't!

An experiment was conducted in one kindergarten. Two groups of kids studied arithmetic. In one group they listened and tried to add the sums from the sticks, in the other group they gave a problem to a pair of children, and once they understood it, they taught another pair of children, and so on. The learning rate in the second group was 3-4 times higher. Be sure to share your knowledge and you will enrich yourself! He who does not share what he knows loses what he had!

11 tips for sellers about the first impression and appearance

1. Learn to please and sympathize with the majority of buyers

You are not $100 to please everyone, but if less than 70% of people out of 100 like you, then it's time to take care of yourself. To please in this context means: to create an image of the buyer about himself as a friendly, positive and sympathetic person. And a person with any external data and any complexion can cope with this task, because inside we are all the same, but for some reason we rarely treat strangers with warmth and an open heart. Come out of your shell and take a step towards a meeting, people will appreciate it


2. Be always cheerful, fresh, clean and tidy

It's easy to see flaws in others, but it's hard to admit it to yourself. These are obvious things, but few people think about them. Prestige stores always have a code of appearance and behavior of the seller. Find it or create it yourself!

3. Selling starts with your face.

Professional and conscious control of facial expressions is no less difficult than a high level of playing a musical instrument. The best sellers are usually also consummate actors. Be sure to read books on the use of facial expressions and the basics of physiognomy (if necessary, ask us what to read on this topic, write - info@vision-trainings. en ), watch the series “Lie to Me”, and be sure to practice your facial expressions in front of the mirror, so that you can give your facial expression all the variety of possible types!


4. Make time for your appearance, clothes and shoes

Your appearance should be in harmony with the product that you sell, emphasize that you are a store employee and shine with cleanliness as if you had just come from a dry cleaner. In addition to maintaining your store's appearance standards, be sure to choose work clothes that make you feel as comfortable and confident as possible. The same applies to shoes, one of the criteria of which should be the comfort of the feet and the ability to be on your feet at any time.

5. The truth about where to put your hands on the trading floor

Hands behind your back, hands in your pockets, phones in your hands and hands on your chest - this is a real horror of modern trading! The ideal work of a salesperson is an open posture, and the absence of any crossed gestures (“locks”, “clamps”). Take a look at how flight attendants work as an example! Straight posture, smile, hands either lowered, or holding a booklet, or helping in conversation and pointing to something.

6. Learn body language and non-verbal behavior

According to the rule of psychology professor A. Mehrabyan, during human communication, 7% of information is transmitted by words, 30% by tone of voice and 55% by facial expressions and body language. Do you want to sell more? Learn body language and gestures ( body language ), read books by Alan Pease and his wife, take the time to practice your voice. Why is it so important? Because if you show with your body, gestures and all your appearance that it is better not to approach you, then you will remain without a salary! And many sellers, unfortunately, do not notice this for themselves!

7. Use distance and space

A comfortable and acceptable distance for business communication is 0.5-1 meter between people if they are standing opposite each other, and 20-30 cm if they are standing half a turn to each other. Approach so that the buyer can see you, stand up so that he is comfortable, try to stand so as not to obscure the product, follow his gaze, move calmly, do not make sudden movements. If the buyer himself gets too close to you, stand up to him a little in half a turn, or show him something.


8. Talking on the phone in front of a buyer is bad manners*

The buyer does not care at all who you are talking to, whether it is another client, boss or your work colleague. When a salesperson is on the phone at his desk, most buyers who are interested in buying are tempted to leave. Although sometimes 5 minutes of being in a store next to a chatting seller allows you to learn so much that you can even make a movie of any genre!

9. Good manners on the sales floor

The main principle is that everything that happens on the trading floor is done for the sake of the buyer. If a customer enters a store and sees, for example, three shop assistants standing together and talking animatedly among themselves, then not everyone will have the courage to interrupt such a chorus of voices. Loud salesmen talking among themselves, laughter, and talking at the checkout, shouting through the entire trading floor, chewing gum, the smell of cigarettes from a sales worker who just smoked around the corner, this list is endless. We invite you to continue it yourself. Think about what behaviors you consider unacceptable in your store, and what should be precisely implemented in the work?


10. Be prepared for a buyer

Have you encountered a situation where there are few buyers in the store, and the seller sits and reads a book? And when you appear, he hurriedly gets up and looks at you. And he does not always have time to control his facial expression, on which it is written how he treats you now. The buyer can appear in the store at any time. And even if no one has been there for 2 hours, this is not a reason to sit with a bored look and show by your behavior that neither you nor your goods have surrendered to anyone.

11. Make good use of the time when there are no buyers

Why are you in the store? There is only one worthy goal - why you should be here! You are here to make money! Any action should lead to this goal! Any other action weakens you and turns you from a professional seller into a "museum curator". These are former tour guides, but they no longer lead groups, and sit quietly on a chair in the corner! Never say or think that the number of buyers does not depend on you. Real sellers are looking for ways! Ideally, people do not come to the store, people come to a particular seller!

If there are no buyers:

Put the store in order, swap things, improve the display.

Look through the computer, how many sales were there today, yesterday, in a week, think about what sells faster and what is better to offer?

While there is no one, analyze all the people with whom you communicated today. Draw conclusions about what worked and what didn't.

Always agree with the buyers that you will call them when the new goods are delivered! Call regular customers! They will be happy to hear from you!

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The conversation should be conducted in such a way that the interlocutors from enemies are made friends, and not friends enemies.

Pythagoras

But everyone can learn how to work with people, you just need to work hard on yourself. The ability to learn and perseverance allow us to "create real miracles." Let's try to isolate the most important for success.

1. Greet the client fully armed

"I don't have to work around the clock," you say. But preparing for work before it starts is completely normal. After all, teachers prepare in advance for lessons, and do not start leafing through the textbook after they enter the classroom. Actors rehearse roles, and do not go on stage with a cheat sheet in hand. This is where you need to be ready to go.

2. Study products and prices for similar products in other companies

First, you must replenish the assortment if you see that some product is in demand, but you do not have it. Second, you will be prepared to discuss financial matters.

Your prices should not be higher than others, and if they are higher, then be sure to explain to the customer why this is due: longer service life, additional functions ("mobile phones sold by us have built-in GPS, you will not need to buy a separate navigator for auto").

3. Forget the adage "if you don't cheat, you won't sell"

Moreover, the client now went informed - before meeting with you, he had already sat on the Internet, and discussed the issue with friends, and looked at a couple of other companies or called. In any case, you can deceive the customer once, the second time he will not come to you.

Anyone who wants to have a permanent clientele - trades honestly (while remembering the proverb: "Tell the truth, only the truth, but do not tell the truth inappropriately!" - do not give out unnecessary information without the need!).

4. The client does not have to wait

Taxi, private trader, garbage truck - but you have to be there ten minutes before the meeting in order to have time to look around, check that your appearance is in order, and enter the office minute by minute.

The same applies to order fulfillment - have a board or calendar on your wall with a note next to each date when you should remind customers that the goods will be shipped to them tomorrow. And if they promised "tomorrow in the first half of the day" - it should be so.

The storekeeper's binge, transport problems, technical reasons do not concern the customer. Accuracy is not only courtesy of kings. This is the first thing to learn when wondering how to learn how to sell.

5. Don't get lost!

All the time that you are not in the office, you must have a mobile phone in working condition (check in advance that it is charged). In the office - telephone, fax, e-mail (it is possible to receive notifications of incoming letters).

It should be easy for the customer to contact you. And if you also remember (by yourself or with the help of the list on the table) which customer is called, this will help to activate contacts.

6. Trade "on the go"

At the oriental bazaar, they always weigh as much as the buyer requested, and add a little more from themselves ("with a trip"). You should always have some not too formal supplements ready for the client - offer him free instruction on how to use the product, give him a calendar with the company logo.

In a word, do something beyond what is supposed to. Does the customer care about you? And you to him too! Seeing that you work with all your heart, he will enjoy the purchase, recommend you to other people, and the next time he will come back to you. No familiarity, but be friendly.

7. Make a good impression!

You should always be in a great mood and in good shape. It is always easier for a fit, healthy, energetic salesperson to achieve results. There are no trifles here - everything is according to Chekhov: "And the face, and clothes, and the soul, and thoughts."

Comparing, for example, two approximately identical dental clinics with equal prices, quality and range of services, a person will choose the one where the staff is more pleasant, polite, erudite.

8. Remember that it is always easier to work with a group than with one buyer.

Remember, from Gilyarovsky: "To persuade one village peasant to go into a shop and buy something - that's difficult. And I will persuade the crowd to swim in the hole in the winter!" When acquaintances, family members, or even just other visitors are nearby, it is more difficult for a client to refuse a deal than face to face.

If it is possible to organize meetings with groups of clients - be sure to do it. This approach is good for retail sales. Using this technique, any sales consultant will understand how to sell correctly very quickly.

9. Not a day without a new customer!

10. A negative result is also a result

Of course, in order to understand how to sell correctly, you need to gain experience, which usually consists of a large number of negative results. Yes, it's frustrating when a deal falls through - but it gives you the opportunity to understand what exactly went wrong for you.

After analyzing the reasons for the failure, you change tactics - and next time everything will be fine. You need to believe in yourself, work on yourself - and success will come.